To celebrate the release of the highly anticipated Beetlejuice Beetlejuice sequel, Google has launched a playful new ad as part of its ‘New Ways to Search’ campaign. The star? None other than Bob, the shrunken-headed Shrinker from the original 1988 Beetlejuice film, now stepping into the role of a modern-day influencer.
Bob’s journey into the world of beauty influencers kicks off with Google’s innovative AI-powered tools like Gemini, Lens, and AI Overviews. The campaign, created by agency 72andSunny, is a nod to how even the quirkiest of characters can thrive in the digital world with the right tech.
From Shrunken-Head Shrinker to Afterlife Influencer
The ad opens with Bob lounging on a sofa, flipping through a magazine with his own shrunken face on the cover. The caption reads, “Beetlejuice Beetlejuice made me famous,” signaling his newfound status as an “afterlife influencer.” Bob exclaims, “With Google, I’m loving my new life!” in subtitled speech, adding humor to his otherwise spooky character.
As Bob gets ready for a “boys night out,” he uses Google Gemini to search for a skincare routine. From there, we follow Bob through an influencer-inspired regimen that includes cleansing, toning, and moisturizing – all hilariously applied to his tiny head.
No influencer makeover is complete without a fashion upgrade. Using Google Lens, Bob snaps up a new outfit for his night out with his fellow Shrinkers. The ad closes with Bob and his ghoulish crew taking a selfie, solidifying his influencer status.
This humorous spot aligns perfectly with the Beetlejuice-themed marketing surge, including collaborations like CarMax’s Beetlejuice-themed ad from The Martin Agency.
Google’s ‘New Ways to Search’ Continues to Evolve
Running through mid-October, this latest installment of Google’s ‘New Ways to Search’ campaign taps into cultural moments while showcasing how Google’s AI tools can seamlessly integrate into everyday life. By blending quirky characters with practical demonstrations of tech, Google highlights how even supernatural beings can benefit from AI in hilarious ways.
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