We created the following article to try to explain what is Moosend. If you know this online tool already, or if you are only learning its basic uses and functionalities, we are confident that this text will help you in the general understanding of the tool.
This is what you will find in our Moosend app review: We start the article with a definition of the tool and some of its general aspects, for you to understand its uses, features, and possibilities to be applied in your business. Next, we will get into what the software offers in terms of plans and the different features that come with each plan. In that section, we recommend to check the table with all the summarized information about features and Moosend pricing. That can be your reference when deciding if determined plan is good for you.
We will then show some of the things we consider to be pros and cons of the tools, followed by the different ways you can access the tool, and an a list of Moosend alternatives, with the best competitors in the digital marketing world. If you decide that Moosend is not entirely adequate for your digital projects, this will be the section for you.
We hope you learn as much as you can of what is Moosend and that this article helps you decide if the app is a good fit for you.
What Is Moosend – General Aspects
Moosend is an email marketing and marketing automation platform, that helps users design email templates, manage subscriber lists, analyze campaign performance, and more. For those who are new to this brand, we could compare Moosend vs Mailchimp in terms of its features and functionalities. We will learn more details about those features in the following sections, however we will start by sharing some general aspects of the tool.
One great thing about this tool is its affordability, which you will see once we get to the pricing options. They offer very competitive prices and the possibility to access monthly and annually billing. Of course, there is a discount on the annual billing which we believe is a highlight of the tool. Also, they offer a 30-day free trial for you to test their software without financial commitment.
Regarding what is Moosend used for, they divide their products into 5 big groups. Their email marketing products are really something to be considered, with interesting personalization features and a great Moosend newsletter template database.
About audience management and marketing growth, they offer segmentation and CRM tools, as well as landing pages and subscription forms. They also have a very neat Marketing Automation area with artificial intelligence and reporting & analytics features to help you monitor your campaigns.
In the next section, we will learn everything about each plan that this software offer and their pricing, so we can conclusively address our desired topic: What is Moosend?
Moosend Plans and Features Review
This is the section that you’ve been waiting for. We will completely scan each of the plans offered by this tool, specifying the different features that they have and variations between one plan and the next in the pricing scale. For Moosend pricing, you will have to wait until our summarized chart, but before going into that it’s crucial to understand what the tool can offer to you.
An interesting aspect of Moosend is that they offer a 30-day free trial, with most of the features available with certain restrictions. For instance, Moosend transactional emails are not included in the free trial and you will have to access the Pro version to take advantage of it.
For a complete set of features that will have an impact on your email marketing efforts, you will have to move up to the next plan: the Pro plan. With this plan you will uncover all of what is Moosend good for. Besides adding some new features to the ones included in the free trial, you also will notice an increase in some of the limits.
Finally, you can get a quote for an Enterprise plan, which will have all of the features included in the Pro plan, but with some additions for the bigger teams, such as account manager, dedicated IP and custom reporting.
As a bonus track, they also offer a different option, which is a system of credits, which includes a set of features with a different number of email credits, for a fixed amount. We will specify this package in the corresponding title.
Free Trial
The free trial is the starting point to understand what is Moosend. If you are willing to improve your digital marketing results but have a low budget, or if you want to test the tool before deciding if you will stick to it, this is a great option to review the functionalities of it. What’s great about the free trial, is that no credit card is required to access it, so you won’t have to worry about surprises. Also, with Moosend email verification you can keep your email database healthy.
Another useful tool that this tool offers is Refine, which is Moosend subject line tester, that provides subject line suggestions for your campaigns. Some of the best features we selected for the Free Trial are the following:
- Email Campaigns: Create and send targeted email campaigns.
- Sign-up and Subscription Forms: Design customizable forms to expand your email list.
- Landing Pages: Build dedicated web pages optimized for conversions.
- Email Newsletter Builder: Create your newsletters using a Moosend newsletter template.
- Basic Templates: Use Moosend email templates to design your campaigns.
- Image Manipulation: Cropping and resizing of images available.
- Automation Workflow Designer: Design and implement automated workflows to streamline marketing processes.
- Tracking: Opens & clicks, page visits, unsubscribes, and more.
- Real-Time Reporting and Analytics: Access up-to-the-minute insights of your campaigns.
- A/B Testing: Conduct experiments by testing variations of your campaigns.
- Email and Chat Support: Receive assistance and guidance via email and live chat.
Pro
The next step to continue learning what is Moosend is the Pro plan. Even if this plan is a premium plan, its price is really accessible and has the option to a yearly billing to save some additional money.
Most of the features of the Pro plan are accessible through the Free Trial, however, there are some new features that can be listed in the Pro plan:
- Transactional Emails: Send automated and personalized emails triggered by user actions.
- SMTP Server: Facilitate the sending, receiving of emails.
- Team Members: Upgrade from 2 to 5 members.
Enterprise
For the larger businesses and organizations, that also have more extensive needs, there is the Enterprise plan. This plan will unlocks the full potential of what is Moosend. All of the Pro features are included in this plan, but there are several additions worth mentioning.
If you would like to know more about this plan, you will have to get in contact with Moosend to ask for a quotation. Our top selected features in this plan are:
- Audience Discovery: Identify and explore new target audiences.
- Automation Triggers: Triggers when someone browses any page or views any product.
- Custom Reporting: Get access to more detailed insights of your campaigns.
- Account Manager: Dedicated account management services.
- Priority Support: Get priority support to solve your questions quickly.
- Dedicated IP: This is an optional service offered by Moosend.
Credits Bundle
This is another way to access the different features that Moosend has, by paying a fixed amount and obtaining a certain amount of email credits. You may choose the Credits Bundle that better adjust to your needs, and you will find out what is Moosend from another perspective. A lot of the features mentioned in the standard plans are also present through this service, like Transactional Emails or Moosend Forms. You may start from 350,000 email credits and go up to 1,000,000. These are some of the features provided under this type of service:
- Unlimited Subscribers
- Seasonal Senders
- No Time Limits
- Transactional Emails
- Reporting and Analytics
- Subscription Forms
- Landing Pages
What Is Moosend Plan and Pricing?
We already have mentioned and reviewed each of the plans offered by Moosend software. As we mentioned, there are several tools that could be of great help for digital marketers trying to succeed in their online campaigns. Another tools like Moosend plugin WordPress complete the mentioned packages and make this tool even more appealing. Now let’s have a look at the big picture through the following table that summarizes all the important information of each plan, their features and different price structures, to have a full understanding of what is Moosend.
| Plan | Features included | Price |
| Free Trial | Email Campaigns Sign-up and Subscription Forms Landing Pages Email Newsletter Builder Basic TemplatesImage Manipulation Automation Workflow DesignersTracking Real-Time Reporting and Analytics A/B Testing Email and Chat Support | No cost (30 days) |
| Pro | All the features included in the Free Trial + Transactional Emails SMTP Server Team Members Upgrade | $9 / month (if billed monthly) $7 / month (if billed yearly) |
| Enterprise | All of the features included in the Pro plan + Audience Discovery Automation Triggers Custom Reporting Account Manager Priority Support Dedicated IP | Personalized |
| Credits Bundles | Unlimited Subscribers Seasonal Senders No Time Limits Transactional Emails Reporting and Analytics Subscription Forms Landing Pages | $350 / 350,000 email credits $500 / 500,000 email credits $750 / 750,000 email credits $1,000 / 1,000,000 email credits |
Pros and Cons of Moosend
If we want to completely understand what is Moosend and who can benefit from this tool, it is also important to mention its weaknesses. In the following section we will declare, to our understanding, which are the pros and cons that the tool has, so you can have an unbiased vision of the Moosend software.
Pros
- User-Friendly Interface: The tool has an interface that is really easy to use, which makes it a time saver in terms of the learning time required to start completely using the tool. You will be able to start working on your campaigns shortly after downloading the app.
- Affordability: The tool offers a free trial for 30 days, with the majority of its tools available to use. Then, its pricing is very affordable, starting at $9 per month (or $7 per month if billed yearly).
- Automation and Workflow: Moosend marketing automation features are something to be highlighted in this tool. You will be able to create complex workflows for targeted and personalized communication with subscribers.
- Template Editor: If you don’t have advanced design skills, you still will be able to create visually appealing emails and succeed in your digital marketing campaigns, as the platform offers a drag-and-drop template editor.
- Analytics and Reporting: Moosend provides detailed analytics and reporting tools. Real-time reporting and analytics are available from the free trial, and custom reporting is available in the Enterprise plan.
- Learning Resources: The Moosend site has a section titled “Learn”, in which you will find a marketing blog that will help you master the digital marketing world. Also, there are additional resources like infographics and webinars to continue learning what is Moosend.
Cons
- Limited Third-Party Integrations: Even if the tool offers many integrations, they may not be as complete as the integrations offered by some of the main competitors. Some of them that can be highlighted are the WooComerce integration, Google Contacts, or Moosend plugin WordPress.
- Smaller User Community: Moosend has a smaller user community compared to some other email marketing platforms, which could impact the availability of user-generated resources and community support. However, their Learning section compensates for this.
What Is Moosend’s Reach?
We are including a section that specifies the different alternatives that you have to use this tool, as to come to a more complete approach of what is Moosend. No matter what types of devices you are used to use and work with, Moosend will adapt easily and you will be able to continue working with your campaigns continuously. Let’s see some of the most recommended uses.
Desktop computers and Laptops
For those that are used to working from an office, or even from home, the best option to be considered is to use a desktop computer or a laptop. With this, you will gain in terms of usability, screen size and comfort. The tool is accessible through the most popular browsers, i.e. Chrome, Microsoft Edge, Safari, Mozilla Firefox, and you will be able to use it either from a Mac computer and from a Windows computer.
Tablets
The second option we recommend is to use Moosend from a tablet. This has the perfect combination of portability and ease of use, due to the bigger screen size, compared to a smartphone. If you are a lot of time on the go but want to continue working on your digital campaigns wherever you are, you can continue doing it from your iOS and Android tablet.
Smartphones
Our last recommended option is working from your smartphone. The possibilities will be limited, given the smaller screen size, but you will perfectly be able to monitor your campaigns, and check for relevant analytics and metrics. This is the perfect option for people that are mostly outside of their homes. You will be able to continue your work later from a tablet or a computer due to the synchronization of the different devices.
Moosend Competitors – Best Email Tools
While doing this Moosend app review, we came across a lot of other different tools that serve the same purpose as this tool. In this section you will have a quick view of some Moosend alternatives that we believe add a lot of value to the digital marketing tasks. A lot of additional tools were already evaluated and compared, like Moosend vs Tinyemail, however we decided to include the following list into our top ten of competitors. If you are not entirely sure of what is Moosend and if it is good for you, check the following apps.
- ActiveCampaign – Marketing platform with several services, such as email marketing, automation, sales automation, CRM features, and more.
- MailPoet – This tool is a WordPress plugin that will help you craft and send newsletters to your audience.
- HubSpot – Suite of tools with several hubs, including Marketing, Sales, Service, CMS, Operations, and Commerce.
- MailerLite – This tool is a simple and affordable option, and it includes features like A/B Testing, Landing Pages, automation, and more.
- Drip – Marketing platform that is focused on e-commerce. Ideal to personalize customer journeys and drive conversions.
- Campaigner – Email marketing tool that is targeted to small businesses and enterprises, with great segmentation tools.
- Brevo – CRM suite that offers several services, such as email, SMS, and WhatsApp marketing, sales platform, transactional emails, and more.
- GetResponse – Digital marketing platform well known for their webinar hosting services, as well as landing pages, and marketing automation.
- Zoho – Suite of applications, including features like automation, analytics, and integration with other Zoho applications.
- Constant Contact – We can compare Moosend vs Constant Contact in terms of simplicity, as their customizable templates and reporting features are straight forward and user-friendly.
What Is Moosend? – Final Thoughts
We are finalizing our review, and so far, we have a complete vision of what is Moosend and how it can help digital marketers strengthen their email campaigns. As you may agree, this is an excellent tool that marketers and entrepreneurs can have in their arsenal to have a helping hand in their everyday work. Its affordability makes it convenient no matter how advanced you are in your business, and the free 30-day trial is something that will definitely help you save some money while testing the tool.
We’ve covered everything you need to become an expert in Moosend, now it’s time for you to incorporate it, review the tool yourself, compare it with other available alternatives and make your decision. There is no doubt that you will find what you are looking for, either in Moosend or in any other alternative tool that we presented.
FAQ
Moosend is an email marketing and marketing automation platform. It provides tools for businesses and individuals to create, send, and automate email campaigns. Users can design email templates, manage subscriber lists, and analyze the performance of their email marketing efforts.
Moosend is a legitimate email marketing and marketing automation platform. You can leverage it to succeed in your marketing campaigns.
Moosend pricing depends on the plan that you choose. You can access a free trial of 30 days with most of the tools available. If you decide to continue using it, the Pro plan starts at 9 USD per month, when billed monthly, or 7 USD per month, when billed yearly. There is also a Credits Bundles system that we explained in our pricing and plans section.
Moosend is a privately held company, and its ownership information might not be publicly disclosed. The company was founded by Yannis Psarras and Panos Melissaropoulos.