What Is MailPoet? Pricing, Features, and More

If you came across this article, you may be wondering what is MailPoet. And we are here to tell you that you came to the right place, because that is the question that we will try to answer during our entire article. Hopefully, after reading it, you will be more aware of what the tool does, how to use it and will be able to decide if it is a good fit for your company or your business activity.

For now, we can tell that it is a great digital marketing tool, that you can find among the multitude of options available online. MailPoet is known to be a dynamic and user-friendly platform used for creating and managing email campaigns. The variety of MailPoet plugin offers makes it a very interesting tool, and the idea is to shed some light on its pricing structures, review its features, and provide insights into the advantages it to your email marketing strategy, to fully understand what is MailPoet.

We will evaluate each plan that the platform offers in detail, review its features and inform the MailPoet pricing structure, for you to be fully aware of its possibilities and be ready to take the next step. Continue reading to become an expert in this tool!

What Is MailPoet?

We need to start with the basic question: What is MailPoet? It is a WordPress plugin designed for email marketing purposes. As simple and powerful as that. The tool is known for its user-friendly interface, which makes it accessible for users with different levels of technical expertise. It also allows users to create and send newsletters, automated emails, and other types of email campaigns directly from their WordPress dashboard.

It is important to mention that the plugin provides analytics and reporting tools, allowing users to track the performance of their email campaigns, including open rates, click-through rates, and more. MailPoet automation features are also a great value of the tool, such as MailPoet autoresponder, scheduling, and more.

In terms of its structure, we can find 3 different plans: Starter, Business and Agency. The Starter plan is free, which is of great value in these types of tools. Then, the Business plan is the one that follows, which is a much more complete plan for experienced marketers, but still is accessible in comparison with other brands. Finally, we have the Agency plan for those marketers willing to go one step further.

An interesting bonus track with regards to their plans, is that they also offer a Creator profile, meaning that you will be able to access all the features included in the Business plan, but without the MailPoet sending service.

We will see the plans in more detail in the following section, specifying their features and uses and their pricing structure. As can be seen in their site, there are over 700,000 ‘happy MailPoet users’ worldwide, so keep reading to find out if you want to become part of this.

MailPoet – Free and Paid Plans

Continuing with our exploration on what is MailPoet and what it has to offer in terms of their digital marketing tools, we will know learn more details about each of the plans they offer to their potential customers.

We will begin with the Starter plan, which has the most basic features, specially in terms of the amount of subscribers and emails that it allows, as we can confirm that in terms of the functionalities offered, they are pretty complete when compared with the paid plans.

As we progress, we’ll transition to the realm of MailPoet’s paid plans, unlocking a suite of advanced features designed to elevate your email marketing strategy. From automation capabilities that streamline campaigns to an expanded library of professionally designed templates, the MailPoet premium plugin cater to the diverse needs of businesses aiming for more sophistication in their email outreach. 

Starter

The Starter Plan, as its own name states it, is the starting point for digital marketers to enter the world of MailPoet email marketing. It is designed for individuals and small businesses, or for those who are unsure whether the tool would be a good fit and they want to test it without financial commitments.

What is interesting about this Starter plan, is that it offers unlimited seats, which means you can provide unlimited users with access to the tool. However, as it is the most basic plan, there are limitations in the maximum number of subscribers, which is up to 1,000, and in the number of emails to be sent monthly, which is fixed in 5,000. We will mention some of the most important features that come with the Starter plan, so you continue learning what is MailPoet and how to take advantage of it:

• Email Templates: Pre-built customizable templates.
• Email Editor: Easy-to-use drag and drop email editor.
• Newsletters: Creation, scheduling and archiving of newsletters.
• Welcome Emails: Automated emails for new subscribers.
• Automated Emails: Send customers repeat purchases with discounts, thank you and more.
• Subscriptions Organizer: Store, organize and view subscribers in one place.
• Pre-built Subscription Forms: Placed at the bottom of your pages, fixed bar, as a pop-up, and more.
• Import and Export Subscribers: MailPoet vs Mailchimp import/export is supported.
• Subscriber Segmentation: Segmentation based on purchase behavior and engagement.
• Email Delivery: Sending from your host, 3^rd party SMTP or MailPoet sending service.
• Analytics: Summarized email engagement statistics. You can use MailPoet send test email and then analyze its results through the analytics.

Business

For those ready to amplify their email marketing strategy, the Business Plan steps onto the scene with a suite of advanced features. Dive into the realm of MailPoet automation with customizable workflows, ensuring your campaigns are not just sent, but orchestrated seamlessly. The Business Plan is targeted to the more advanced marketers, or businesses that would like to take their activity to the next level.

The maximum number of monthly emails is now unlimited in the Business plan, and the maximum number of subscribers goes up to 200,000. In their site, they clarify that their support team can help build a plan customized for the user’s needs, which is a great help. Now let’s review the features that come with this plan: 

• Remove MailPoet Branding: MailPoet logo is included in the Starter plan.
• Advanced Segmentation: Use multiple properties to target your subscribers.
• Advanced Analytics: Detailed email engagement statistics and individual analytics.
• Integrations: Google Analytics integration, WooCommerce statistics.
• Priority email support: Tickets are responded within 2 business days.

Agency

For businesses that have expansive needs and ambitions, they can learn what is MailPoet through their Agency Plan, that is specifically designed for them. This solution includes, of course, all of the features mentioned in the previous plans, but also includes additional features targeted for agencies or big enterprises. Its features include the previously mentioned and:

• Use MailPoet on 50 websites
• Number of subscribers is per MailPoet instance

MailPoet – Pricing and Features

As we continue to learn what is MailPoet, we cannot stop summarizing all of the features included in each of their offered plans and, of course, MailPoet pricing for you to decide if its worth the investment. While the Starter plan has no cost, the Business and Agency plans offer the opportunity to bill it monthly or annually. Here is a chart with all the necessary information about the tool and its features.

Plan	Features included	Price
Starter	Email Templates Email Editor Newsletters Welcome Emails Automated Emails Subscriptions Organizer Pre-built Subscription Forms Import and Export Subscribers Subscriber Segmentation Email DeliveryAnalytics	No cost
Business	All of the features included in the Free plan + Remove MailPoet Branding Advanced Segmentation Advanced Analytics Integrations Priority email support	Starting at: $10 per month (paid monthly) $9 per month (paid yearly)
Agency	All of the features included in the Business plan + Use MailPoet on 50 websites Number of subscribers is per MailPoet instance	Starting at: $30 per month (paid monthly) $26 per month (paid yearly)

Pros and Cons of MailPoet

We already partially responded to the original question of this article: What is MailPoet? However, although we know its functionalities, different plans and definition, we want to complete the answer by adding some pros and cons of the plugin, that we believe will help you have a better understanding of its strengths and weaknesses, and finally help you in your decision-making process.

What Is MailPoet’s Reach?

We want to dedicate a section to specifically state what are the options available to use MailPoet widget. As we already mentioned in our What is MailPoet section, this tool is known for being user-friendly, which means that users from different types of devices should be comfortable using it.

You will be able to use MailPoet from your computer or laptop, tablet and even from your mobile device, and below you will find details about each way of use.

Computers and Laptops

This is the standard option to operate with MailPoet, and also the one that is most convenient, in terms of usability. Given that this is the option that provides the bigger screen, it’s advisable to perform the most difficult tasks, or those that require a higher level of attention, from a desktop computer or a laptop. However, if you are mostly on the go or cannot access a desktop computer or laptop, there are other options for you. Continue learning what is MailPoet from a mobile device perspective in the following titles.

Tablets

You can also access and use MailPoet on tablets. The responsive design of the plugin and the WordPress dashboard allows for a reasonably user-friendly experience on tablet devices. As mentioned before, some quality or detail will be lost due to the change of screen size, however it is a great device to check analytics and monitor your campaigns.

Smartphones

MailPoet is accessible on smartphones, allowing users to manage their email marketing campaigns on the go. The mobile responsiveness of the plugin and the WordPress dashboard enables users to create, send, and monitor newsletters using their smartphones. This could be your preferred option if you are mostly on the go and don’t have much time to be around a desktop computer, and you will be able to perfectly continue with your work from your smartphone. It’s important to mention that your devices will be connected and you will be able to switch between them alternatively.

MailPoet Alternatives – Best Email Tools

We have now learned what is MailPoet, what uses it has and its different features and pricing according to the selected plan. However, it is known that the world of digital marketing is filled with a lot of tools that serve as an aid in your everyday tasks, and not all of them may adjust to your needs. That’s why we also wanted to include some MailPoet alternatives in this article, tools that are also very good resources that you may use to improve your digital marketing campaigns. The list goes as follows:

1. ActiveCampaign – Powerful automations, email marketing, and CRM tools to create incredible customer experiences. It also offers over 900 integrations with other apps such as Shopify and WordPress.
2. MailerLite – Email marketing platform known for its user-friendly interface and automation capabilities. It provides tools for creating, sending, and analyzing email campaigns, making it suitable for small to medium-sized businesses.
3. HubSpot – Customer platform with software, integrations, and resources you need to connect your marketing, sales, content management, and customer service. This tool enables you to focus on your customers to grow your business.
4. Moosend – Solution to deliver email marketing and automation experiences, with fully customizable templates, personalized content and automation tools to trigger more customer actions.
5. Drip – Personalized automated marketing tool, that allows you to design emails with ease, knowing that they will be delivered and opened. It also includes detailed dashboards that will help you see the full impact of your marketing strategies.
6. Campaigner – Email marketing platform that caters to businesses of various sizes, which provides features such as email automation, segmentation, and analytics to help users create effective and targeted email campaigns.
7. Brevo – All-in-one platform featuring marketing, sales, conversations and messaging services with an intuitive design and navigation. It also offers a comprehensive help center and e-learning courses to maximize your online presence.
8. GetResponse – Email marketing and automation solutions that offers signup forms, AI-powered newsletters and analytics on how your campaigns are performing.
9. Zoho – Suite of business applications, including Zoho Campaigns for email marketing. Zoho provides tools for creating, sending, and analyzing email campaigns, as well as marketing automation features.
10. Constant Contact – Software that helps your marketing go smoother with its high deliverability rates and different tools attract new customers and grow your business. They also offer social media marketing services.

What Is MailPoet? Final Thoughts

We have reached the end of our article, and it’s time for a wrap-up. We have talked about about what is MailPoet, we have specified the different plans that the tool offers, with their features and pricing options. As a highlight, we can mention the possibility to access the tool without financial investment through the Starter plan, which is free and offers a lot of email marketing tools. It is also interesting to mention the possibility of opting for monthly or yearly billing to save some valuable money.

Whether this is the right tool for you is something that you will have to decide for yourself, however, in this article you will find some fine arguments that prove that this could be a tool that can help you in your everyday tasks. Our alternative list of tools is also there if you are not sure of MailPoet. We encourage you to do your own investigation, through forums, MailPoet reviews and online information available, and decide which one is the best for your business.

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