Brevo Email Review - Honest Insights

This will be an article dedicated to evaluating one of the most known apps when it comes to email marketing. This Brevo email review will try to cover everything that this tool entails, with its features, functionalities, and uses. We will present to you the different plans and pricing options that they have so you fully understand which option is the one that best adapts to your business needs. This will be summarized in a very useful table that you will find later on, that you could use as your guide to synthesize the Brevo world.

We will start by defining the tool and introduce how it helps build your entire digital marketing strategy. Also, we will include a list of pros and cons that we found in our Brevo email review, and also recommend some other tools that are competitors to Brevo, that are also renowned apps related to digital and email marketing.

This is the starting point of an article that will give you the comprehensive view of this tool, so continue reading to fully understand what is Brevo all about, and enjoy your journey!

What Is Brevo Email Marketing Tool?

It is important to define this tool before getting into the details of plans and features. If you are a digital marketer or an online store or business owner, you must have heard about the different digital marketing tools that are available in the market. Brevo is one of the most known among them, and this is due to its several CRM and marketing features, that we will analyze in our Brevo email review.

If you still have not heard of Brevo, you probably did hear about Sendinblue, which was the name that this brand had before May 2023, where its CEO, Armand Thiberge, performed a rebranding that ended up in the new identity. The reason for this rebranding was that, originally, this tool was designed to send newsletters, however, as the times changed, so did the tool and it started incorporating other types of services. Even if Brevo email sending is still one of the strengths of the brand, they have some other products available.

They divide their products in 4 different sections: Marketing Platform, Sales Platform, Messaging API, and Conversations Platform. Throughout this Brevo email review we will be focused on the Marketing Platform, however it is good to know that they have much more to offer than just that.

In their Marketing Platform, they 3 different plans, and a fourth one designed for large organizations with specific needs. An important aspect is that there is a free plan with basic features that you can select for your activities. If you need a more comprehensive set of tools, you can always upgrade to the next level to an affordable price. We will discuss each plan and Brevo email marketing pricing in following sections.

Brevo Email – Plans and Features

It is now time in our Brevo email review to start talking about the plans that the tool offers to you. As we briefly mentioned before, there are 3 possibilities: Free, Starter and Business plan. For the bigger enterprises, there is also BrevoPlus, which price is customizable according to the size of your company and your desired features.

A great aspect of Brevo is that it offers a Free plan, which is the one that we will start talking about in our review.

Free

The Free plan is the most basic plan that Brevo offers to their customers. Although with several limitations and only 300 emails per day, it is not a bad starting point for someone that is starting to develop their email marketing strategy. If you are reading Brevo email reviews because you want to test the tool and don’t want to spend additional money at first, this is a great option to get to know the software and then decide if you want to upgrade. We selected the top features offered within this plan and we share them with you below:

Email Campaigns: Quickly and easily send your email campaigns.
Drag & Drop Editor: Intuitive editor to create your campaigns.
Email Template Gallery: Brevo email builder includes over 40 customizable templates.
SMS Marketing: Send SMS campaigns to your subscribers.
Personalization: Personalize emails and SMS with your subscribers names and other information.
Transactional Emails: Send time-sensitive emails with top Brevo email deliverability.
Workflow Editor: Create marketing automations easily.
Advanced Segmentation: Search, save and manage your contacts.
Customizable Signup Forms: Create and personalize your signup forms.
Phone: Free phone number with worldwide calling.

Starter

Moving up in the Brevo email review, we have our second plan which is the Starter plan. As you have seen in the previous plan, several basic features were already included in the free plan, and the Starter plan completes it. The first thing that should be mentioned is that now there is no daily sending limit, which was previously set as 300 emails per day. Also, for a little extra amount, they provide you with the possibility to remove Brevo branding from the bottom of your emails (a feature that is included only in the Business plan).

Another interesting thing is that you may choose to pay monthly or yearly, which translates into a saving of 10%. Let’s continue with the features selected in our Brevo email review for this plan:

Core API Features: Send messages using Email API, SMS API, and SMTP relay.
Page Tracking: Track your clients behavior in one place.
Meetings: Customized booking pages, in-browser video calling, and more.
Basic Analytics: It includes basic reporting and analytics.
Email Support: Customer Care support via email.

Business

The Business plan is the last plan designed for individuals that Brevo offers to their users. It includes the most complete features, like advanced Brevo email analytics, and the highest limits for each of those features.

Below you will find the added features to the ones already included in the previously mentioned plans:

Remove Brevo Branding: The ‘Sent by Brevo’ sticker will be removed without additional cost.
Landing Page Builder: Landing pages that are custom-built.
A/B Testing: Test your subject lines and content.
Send Time Optimization: Send emails at the best time for each recipient and improve Brevo email deliverability.
Facebook Ads: Create Facebook ads directly from your Brevo account.
Advanced Analytics: Geography & device reporting, open & click stats, and more.
Phone and Chat Support: Added to the email support.

BrevoPlus

BreviPlus is the last plan that we will evaluate in our Brevo email review. This is the plan that is recommended for the larger organizations, and it can be customized according to your company’s needs. There is no fixed price as it will depend on what you require, so you will need to contact the Brevo sales team to ask for a quotation. Besides everything that was already mentioned before, the BrevoPlus plan also includes the following features:

Multi-User Access: Create separate logins for your team members.
Dedicated IP: Take full ownership of your sender reputation.
Dedicated Account Manager: Get help creating your campaigns, analyzing metrics, and more.
SSO & SAML: Brevo integration with your authentication system.
Service Level Agreement (SLA): 99.9% guaranteed platform uptime.

Brevo Email Review – Pricing

You now have the detailed information about which plan contains which feature. However, to provide you with a more complete and visual Brevo email review, we’ve worked on the following table, that contains all the information previously shared, summarized in one place. The chart contains the different plans, their top features, and their pricing.

Plan	Features included	Price
Free	Email Campaigns Drag & Drop Editor Email Template Gallery SMS Marketing PersonalizationTransactional Emails Workflow Editor Advanced Segmentation Customizable Signup Forms Phone	No Cost
Starter	All of the features included in the Free plan + Core API Features Page Tracking Meetings Basic Analytics Email Support	Starting at: 25 USD per month (if billed monthly) 22 USD per month (if billed annually)
Business	All of the features included in the Starter plan + Remove Brevo Branding Landing Page Builder A/B Testing Send Time Optimization Facebook Ads Advanced Analytics Phone and Chat Support	Starting at: 65 USD per month (if billed monthly) 58 USD per month (if billed annually)
BrevoPlus	All of the features included in the Business plan + Multi-User Access Dedicated IP Dedicated Account Manager SSO & SAML Service Level Agreement (SLA)	Custom Price

Try Brevo

Brevo Email – Pros and Cons

As we are moving forward in our Brevo email review, you may agree that it is a very robust platform that includes a lot of features that can guide and boost your email marketing campaigns. The additional benefit of having a free plan is something that needs to be highlighted, and its reputation across the digital marketers is also something to take into consideration. Of course, every tool and software has a downside and this is what we wanted to show with this section. We will share a list of pros and cons of what we witnessed and what we have researched about this tool that we hope you find useful before making a decision.

Pros

Free Plan: The tool offers a free plan with a lot of very useful features. It is not only a trial for a determined number of days, it’s the full software to be used for as much time as you want and improve your marketing campaigns. There is a limitation of 300 emails a day that can be a problem if your business starts to grow, however it is a great starting point.
Transactional Emails: Brevo offers transactional emails with no limitations from their most basic plan (Free plan). An important thing to mention is that there was a transactional quota that limited the hourly sending bandwidth, however this no longer exists and you can ensure that your emails don’t go to a Brevo email queue that might disappear after a period of time.
Complete CRM and Marketing software: Even if in this article we focus solely on the Marketing service provided by Brevo, it’s important to mention that they offer additional services related to CRM that are worth looking at. We suggest to continue looking for additional Brevo email marketing reviews and get to know the tool entirely.
Resources Section: While doing this Brevo email review, we found a section in their site called ‘Resources’, which contains a lot of useful information to continue growing as a digital entrepreneur. They have a Blog with interesting articles, a Community Forum to get in contact with other users and share knowledge, and also Brevo Academy, a place where you can access free online courses.

Cons

Affordability: Even if Brevo offers a free plan that is worth mentioning, their pricing structure is based on the amount of emails that you send daily, which can start to become an issue for the bigger campaigns. Some Brevo’s competitors use the number of contact to which you are sending the emails, instead of the quantity of emails.
Reporting & Analytics: Brevo email analytics are not offered in the free plan and can only be accessed in the Starter plan. Moreover, the dashboard on the Starter plan is too basic and if you want to get better insights you necessarily need to upgrade to the Business plan.

Try Brevo

Brevo Email Review – Apps and Tools

Now, we will continue our Brevo email review with a peek of the different alternatives that you will have if you choose to use Brevo as your email marketing software, in terms of the different devices from which you can access the tool.

Desktop Computers and Laptops

It’s important to mention that Brevo is a web-based application, which means that can be accessed via any of the most common web browsers available in the market (Edge, Safari, Chrome). However, it is also important to mention that you won’t have a problem with your operating system as it is compatible both with Mac and Windows computers. When using Brevo from a desktop computer, you will get the most out of it when it comes to comfort and visibility, due to the screen size.

Tablets

You will be able to access Brevo also from your preferred tablet, whether it is an iOS or Android tablet, as it is compatible with both of them. As the screen size gets smaller, there are some functions that may not be as comfortable as if you were working directly from a desktop computer or a laptop. Anyway, it is a great option to consider when you are not home and want to continue working on some aspects of your email marketing campaign.

Smartphones

The tool can be also accessed through your smartphone, also compatible with both iOS and Android devices. They also offer dedicated smartphone apps, like Brevo conversations and Brevo Phone, that can provide an extra usability experience. This is the less recommended option, as per our Brevo email review, considering the screen size. However, if you are on the go and want to check some statistics or do some minor adjustments, it is a great tool to take into consideration.

Brevo Alternatives – Email Marketing Tools

Let’s now review some alternatives to Brevo as an email marketing tool. We already have shown pretty much everything that the tool offers and all that it can help you with, but you may still be reluctant to use it for some reason. That’s why we also designed the following list, which contains some of the most recommended competitors to Brevo, and included it in our Brevo email review, for you to take a look at them and decide if they better serve your needs.

ActiveCampaign – Digital marketing hub with different services offered, such as CRM features, Sales Automation, Email Marketing, Automation Workflows, and more.
MailPoet – WordPress plugin that will allow you to integrate into your WordPress dashboard all of your newsletter and email marketing creations. You will be able to generate new campaigns and impact your recipients positively.
HubSpot – This is a suite that has many different alternatives to complement your digital marketing strategy. Among the services that they offer we can mention the Sales, Service, Marketing, CMS, Operations and Comerce hubs.
MailerLite – A tool that is known for its simplicity and affordability, that allows you to create landing pages, websites, signup forms, and more.
Drip – Platform that is designed to cover all the needs of the online store owners as it is focused on e-commerce. You will reach your customers and improve your sales with the tool’s segmentation and email generating features.
Moosend – They offer a very reputable template editor that helps you with the creation of your emails design for your email marketing campaigns. They also offer learning materials to continue to grow your knowledge in the topic.
Campaigner – Email marketing tool that offers a workflow builder with an intuitive design, multi-channel support, including SMS marketing. They also offer a reputation defender that help you maintain your lists health by scanning them periodically.
GetResponse – With this tool you will be able to create the most complex marketing automations, as well as design your landing pages. They are also known for offering webinar hosting services.
Zoho – Zoho offers a complete suite of application that are interconnected. They include different services such as automation, analytics, and a seamless integration with other apps that are part of the Zoho suite.
Constant Contact – You will be able to contact and attract new customers with Constand Contact’s email templates, and improve your digital marketing efforts.

Brevo Email Review – Our Final Thoughts

As we’ve been seeing through our Brevo email review, we can confirm that it is a great tool to complement your email marketing activities. Its different features such as email automation, customization, and segmentation, makes it one of the most renowned tools in the world of digital marketing. Their complemental services also are an additional aspect that we consider useful, and the fact that you can access it without any financial commitment through their free plan, is a great incentive to give it a try and test it.

Now it’s time for you to continue with your research, look for additional Brevo email marketing reviews, evaluate the alternative tools that we also included in this article, and make your own decision in regards to which one you will choose to be your helping hand in your email marketing journey.

Brevo Email Review – Honest Insights